Wednesday, April 11, 2007

Marketing concepts...

A Professor at one of the IIM's was explaining marketing concepts to the Students:-


1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" -

That's Direct Marketing


2. You're at a party with a bunch of freinds and see a gorgeous girl. One of your friends goes up

to her and pointing at you says: "He's very rich. Marry him." - That's Advertising


3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next

day, you call and say: "Hi, I'm very rich. Marry me." - That's Telemarketing


4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her

and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it,

offer her ride and then say: "By the way, I'm rich. Will you marry me?" - That's Public Relations


5. You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! Can
you marry ! me?" - That's Brand Recognition


6. You see a gorgeous girl at a party. You go up to her and say: I "I a m very rich. Marry me!"

She gives you a nice hard slap on your face. - That's Customer Feedback


7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And

she introduces you to her husband. - That's demand and supply gap


8. You see a gorgeous girl at a party. You go up to her and before you say anything, another

person come and tell her: "I'm rich. Will you marry me?" and she goes with him - That's

competition eating into your market share


9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!"

your wife arrives. - That's restriction for entering new markets.

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